ABOUT: These videos were cut from a 40min interview with Big Red Sun co-creator John Jiler. 11th Hour was looking for a series of videos they could use to market their World Premiere production on social media, and John graciously agreed to sit down for an interview. The interview content was cut into (14) videos to keep the content of each video as concise and focused as possible. The 1:1 video ratio is optimal for social media as it takes up the largest amount of real estate possible in viewers’ social media feeds. Taking Facebook and Twitter’s auto-play feature into consideration, each video jumps right into the interview content, allowing the on-screen graphics and final slate to orient the viewer and deliver the call-to-action.
PRODUCTION BLURB: For our 2017-2018 Mainstage Production, 11th Hour presents the World Premiere of Big Red Sun! Come get swept away by a thrilling and beautiful score that weaves from Klezmer, to jazz and then on to rock and roll. This exciting, new musical follows a young man named Harry Daimler on his search for the father he never knew, a Jewish-American musician who died in France during World War II. As Harry uncovers the truth about his father, he begins to realize that in order to know who he truly is, he must first understand where he comes from.